Airport DS Takes Off

A new digital signage network has been implemented at London’s Gatwick Airport. Integrated into the airport infrastructure, the new platform complements Gatwick’s ongoing £1 billion investment program to help modernise the airport and transform the passenger experience. The project was carried out by media company EYE. These developments form part of a national network with similar solutions being rolled out by EYE across seven UK airports.

New digital media solutions are designed to harness passengers’ increased dwell time, positive mindset and propensity to spend at the airport. Full motion supersites in arrivals and departures are the first and last opportunity for advertisers to deliver high impact brand messages and are data enabled allowing passengers to interact via mobile. Portrait digital screens along the departures route serve as retail prompts and enable advertisers’ deeper engagement and data capture via a national network of touchscreens.